Macy's Competiton, "create a fragrance display"

MY CONCEPT:

WHAT IS THE MEANING OF CHANGE? THE DICTIONARY STATES “TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ECT., OF SOMETHING
DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE, TO CHANGE
ONE’S NAME; TO CHANGE ONE’S OPINION, TO CHANGE THE COURSE OF HISTORY”. I DECIDED ON TWO WORDS TO BASE MY DESIGN . I CHOSE
METOMORPHOSIS AND RELATION. I WANTED TO CREATE A FUNCTIONAL PIECE OF ART THAT HAS THE ABILITY TO “CHANGE”.
BY FOOLING AROUND WITH A PIECE DESIGNED TO SHOW MOVEMENT, I THOUGHT WHY SHOULD PEOPLE ALWAYS HAVE TO CHANGE
THEMSELVES TO BECOME A DIFFERENT IMAGE TO FIT ANY SETTING, ANY SITUATION, ANY EVENT. SO INSTEAD I FOCUSED ON THE EXACT OPPOSITE AND CREATED
A DISPLAY UNIT THAT CAN CHANGE TO FIT THE PEOPLE’S IMAGE, SOMETHING THAT CAN MOVE TO FIT ANY SETTING, ANY SITUATION, ANY EVENT.

BY CREATING A MODULAR PIECE THIS ALLOWS FOR THE EMPLOYEE TO BECOME THE TREND SETTER. WITH MULTIPLE PIECES HELD MAGNETICALLY TOGETHER
THE NEW DESIGNER CAN CREATE A DISPLAY STAND, CASE OR SHELVING UNIT TO SHOW OFF THE FRAGRANCE HOW THEY WANT THE PUBLIC TO VIEW IT.
THE ELEMENTS OF LINE, FORM AND TEXTURE ARE SEEN IN THE MATERIALS FOR THE MODULAR PIECES, AS WELL AS ANY PRINCIPLE THE DESIGNER
WOULD WANT TO SHOW.
WEATHER CHANGING THE DISPLAY UNIT ONCE A YEAR, ONCE A MONTH OR ONCE A WEEK, THE SELECTED FRAGRANCE WILL ALLOW YOU TO BE READY
FOR ANY SETTING, ANY SITUATION, ANY EVENT.