Helix Retail Store

Helix Retail Store
Concept:

What is the Butterfly Effect?

The phrase relates to chaos theory. It's one of those coined sound bites that reporters love because it sounds good, while not really contributing much accurate information (like "the information superhighway" being used to describe the internet). The more accurate name is "sensitive dependence on initial conditions". I can't remember the exact countries that the original example used, but the idea is that a storm could be caused off the coast of Greece by something as small as a butterfly flapping its wings over Australia weeks earlier, due to the unpredictability (i.e. chaos) and large number of variables involved in a planet's weather. An alternative way of looking at it is to imagine 2 planets with perfectly identical weather systems at a single moment. If you then introduced a butterfly for a single wing flap into just one of the planet's weather systems, this planet could experience a storm over Greece a few weeks later as a result, where the other planet might not. That's where the "sensitive dependence on initial conditions" comes in....

Weather is seen all over the world and even from a different point of view, from astronauts out in space looking at the earth, they can see the planets weather. In 7 continents and 244 entities (countries), everyone has seen things that they can’t explain, something maybe in weather that doesn’t make sense or something that people have done that question a single person. One of those questions were answered and discovered by a mathematician and a meteorologist named Edward Lorenz. His discovery is now known as the “Butterfly Effect”.

With a scientific and mathematical approach into the design world, I want to bring something to the table other than the traditional elements and principles of art. I want to allow the customer to feel like there in an illusion, like their caught in something, that they can’t explain. So with that in mind directional line, spiraling form and a whole lot of asymmetry/balance will be key ingredients in this concept for Quaos.